The ABA Gift Card program is in transition to an in-store program. Check back for more details about the transition in the coming months.
These pages offer specific information for participating booksellers on how to manage the program.
The ABA Gift Card program is unique in that it allows independent booksellers to accept gift cards from other participating bookstores. With ABA Gift Cards, booksellers can meet a growing consumer demand with a sophisticated program that keeps book lovers shopping at independent bookstores. (Who's Using ABA Gift Cards?) Existing Store Support (Quick Links)
- Powerpoint show from Wi5: Includes information as of 2/4 about the 6/1 transition.
- An important announcement regarding the ABA Gift Card program
- Frequently Asked Questions (updated 03/08/10)
- Generic Wording for the Backs of Gift Cards
- Order more cards and holders
- Design a custom card
- Full list of genuine ABA/Book Sense Gift Cards
- Change of address, email, store contact person, and/or banking information. Givex agreement for booksellers planning to stay with Givex after June 1, 2010.
- Manuals and accounting white papers
- Gift Card Policies (updated 03/08/10)
Who should I contact if I have further questions?
Email: aba@givex.com
Questions: Call ABA at (800) 637-0037. Jill Perlstein, ext. 6642. Linda Ford, ext. 6644.
Givex 24/7 technical support: (800) 962-4935. Have your Portal User ID (store name and ABA member ID number) ready.
What happened to Book Sense Gift Cards?
Only the name of the program has changed. All Book Sense Gift Cards will continue to function—no expiration date, no inactivity fees. Retailers may see many Book Sense cards in the marketplace for some time. (Learn more about the transition from Book Sense to IndieBound.)