Authorless Events: Authorless events can promote traffic in your store and increase sales -- which can help your store become an important hub in your community. Here are some important guidelines and a number of great event ideas. (pdf; 2008)
Creating Killer Events – General Rules: One of the most effective tools to set your store apart is a compelling events schedule. Here’s how to create one. (pdf; 2006)
Creating Killer Events – Checklist: A detailed event-prep checklist, including special considerations for off-site goings-on.
Managing Blockbuster Events -- How do you prepare for an event likely to draw 500, 1,000, or 5,000 people?
Event Budget Worksheet -- This is a sample event budget worksheet booksellers can use as a guide to creating their own event budget.
Building and Rewarding Customer Loyalty
Loyalty matters -- now more than ever. Customers will be loyal to the business that adds the most value to their shopping experience, and -- with books sold in more outlets than ever before -- it's never been more important to establish the strongest relationship with your customers possible. (pdf; 2008)
Getting the Most Out of Your Website (PowerPoint presentation; 2008) and checklist (pdf)
General ABA marketing support includes shelf talkers -- Autographed Copy Shelf Talkers, Local Author Shelf Talkers, and Staff Picks Shelf Talkers, to use with or without Indie Next List titles, and business products.
E-mail Newsletters: Tips, strategies, and ideas for creating appealing, informative e-mail newsletters. And for instant content for your newsletters....
How to Organize Reading Groups: An excerpt from Manual on Bookselling.
Give It Away to Get It Back: Using "Thought Leadership" Marketing to Build Your Children's Business.
Bookstore Publicity Kit: Templates you can use to publicize your bookstore, including a press release, pitch letter, bookstore fact sheet, and media alert.
How to Be the Story: Implementing a Public Relations Plan
Booksellers at the Tipping Point: Leveraging Localism and Independence to Promote Your Store. Sample Press Kit
Handselling: Customer Service With Results: Now available online are ABA's video vignettes, which dramatize 10 potential customer service scenarios to show the best and worst practices in five key areas of bookselling. (videos, 2007)
Handselling: Customer Service with Results (pdf, 2008), Handselling Checklist (pdf; 2008)
Increasing Sales: Form stronger customer relationships, improve your sales and marketing, and more. (PowerPoint presentation; 2005)